Walk into the bush before sunrise and you will see it happen. A calendula bud, tight as a fist through the cold night, begins to loosen. Nothing forces it. There is no wind, no hand, no heat yet. Only a film of dew and the first grey light, and by the time the sun clears the ridge the flower is fully open.
Barnaby likes to point this out to the joeys. "The morning dew opens the toughest flower without breaking a single petal." It is his whole philosophy in one sentence, and it is ours too.
Skin that has been burnt, scratched, bitten or rubbed raw does not need to be attacked with something harsh. It needs the conditions for repair. That is why our Calendula All Purpose Cream is organic, gentle enough for a newborn's nappy rash and, as Rose and Robyn and Jan have told us, kind enough for skin recovering from radiotherapy.
The softest touch for the loudest element. Not because gentleness is weak, but because, like the dew, it knows exactly how much is needed and never asks for more.